I figured I'd write a quick post talking about the new platform that the meteredpaywall.com has moved to. All the existing stories migrated nicely and Now I need to create pages for each metere & paywall vendor out there. I'll get around to doing that this week, but for now feel free to look through the archives. Alot more stories will be posted about metering and especially about my own metering system ModularMeter.com. Stay tuned.
I was talking to a few of my industry friends and after about 3 or 4 conversations where I was promoting a metered solution and they weren't this is the standard example that I have been relying on. I'll commit it to the public for comment and review.
It's been a bit of a while since I've updated this blog, but I think it's about time I formerly introduced my side project called Modular Meter (http://modularmeter.com).
Payloads are an interesting concept that I came up with for the modular metering system that allows some one to describe a portion of the display area, since modular meter is template based only portions of the GUI actually change. In general, a modular meter GUI instance shows a bunch of screens strung along a calculated workflow. These screens are each called payloads.
I'm a big fan of analytical and behavioral marketing. And as such I have to contemplate the use of persistent tracking methods based, especially ones based on database profile collection of a users browsing behavior. In the next few paragraphs I'd like to focus and share a few of my thoughts on "Database Tracking Methods".
A lot of people have been asking me lately why aren't my conversions high - even after I set my meter very low? There really never is a good answer for this, but most of the time it boils down to the question of what type of readers do you have.
Today I snuck downstairs while my two daughters were napping to read my fix of news. I have my favorite sites and one of them is GigaOM.com, and PaidContent.org (I listed both because it seems they run the same stories).
While I was looking through my reader I noticed an article by Matthew Ingram that was entitled: "My personal take: 3 reasons I don’t like newspaper paywalls". After reading it I walked away shaking my head, and thinking what exactly were his reasons
So far I've been able to figure out some unique types of meters. I'm sure there are more but so far I haven't seen any need for more.
A metered solution isn't a one size fits all type product (regardless of what any one tells you). There are different types of meters for different types of situations. Below I'll try to talk through what a model meter is and describe how two types of the most popular meters are the same model with one change.
I really get a kick out of talking to people about digital monetization planning. I always have said that the future of online publishing is in digital revenue collection (of some sort of paywall and membership structure). And up until the NYT said "the hell with it" and placed up their meter, I've always had the same responses -- Snide remarks, heckling and out right "Are you crazy?".
A metering system is so much more then a paywall. It's actually a behavioral advertising system of sorts. It will basically check how many times or how long a person has accessed an object, should that object be protected, and how to protect it. Notice I didn't say a metering system has subscriptions, payment gateways or even reporting. The metering system is the load intensive portion of any digital monetization plan. Even classic Paywalls have meters (which are set to an access count of zero of course).
Welcome to meteredpaywall.com. This site is about the new toolset that many paid content professionals call the salvation and bane of the news publishing world.